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WHO WE ARE, AND WHAT WE DO
How the Business Got Started
BIKE-UP CANADA INC. is a family business. It was founded in 1976 by Terry Smith, a retired R.C.M.P. Sergeant,
to market the BIKE-UP®, a bicycle parking system he had invented that requires 40% less space to park bikes
than conventional systems. The Ottawa Safety Council (OSC) immediately endorsed the BIKE-UP® as a safety
product because it isn't a tripping hazard when it is not in use. The BIKE-UP® was followed by the Ring
Rack™, Maximin™ and other user-friendly racks that are now sold by Bike-Up Bicycle Parking
Systems Inc. For details on these products visit www.bikeup.com.
And Moved Into Retro-reflective Safety Products
The  line of retro-reflective products evolved from a request to Terry from
the OSC to find a way to give families better access to retro-reflective safety products for both
pedestrians and cyclists. In the 1970s, few retro-reflective products for personal use were available.
Why the Educational Program was Developed
Pedestrian and cycling accidents often occur after dark because victims were never taught the basic
information that would make them more careful. The OSC asked Terry to develop a program to do the job. The
result is besafebeseen. It contains virtually everything
teachers, the police, youth group leaders and parents need to teach what everyone should know when near
traffic after sunset.
Using Retro-reflective Safety Products for Fundraising
The idea to promote traffic safety through fundraising also originated with the OSC. One-on-one
demonstrations, using information from besafebeseen,
are necessary to dispel the false beliefs people have that cause many accidents. Newspaper ads and
lectures won’t do it. Demos also:
- Instill in those who do them knowledge and experience that will stay with them a lifetime.
- Quickly convince parents, whose support in any safety issue is critical to its success.
- Convince cyclists, pedestrians and runners etc to use safety products that the police and
other safety advocates have tried to get them to use for decades.
What We Sell
We focus on basic retro-reflective products that satisfy most consumer needs and, where possible,
incorporate ideas that give consumers reasons other than safety to use them, e.g., artwork that appeals
to children, products for Halloween and other special occasions, souvenirs and do-it-yourself kits.
Many of our products are used for promotions, premiums and incentives. Custom printing these products
does more to reduce accidents than people realize. The reason: People use them who might never otherwise
do so if they had to buy them.
We carry some non-reflective products to give our customers access to products they might not
otherwise be able to source.
All products are made in Canada unless otherwise noted.
© 2007 BIKE-UP CANADA Inc. All rights reserved. Flash Back, Bike-Up, Flash Flag,
Rear Minder, Kangaroovest, Tuff Tape design and Reflastic are trade marks of BIKE-UP CANADA Inc.
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